The Great British Winners: Where Are The 2024 Champions Now? From Bake Off's Nurse To A Vegan Chef's Triumph

Contents

The Great British competitive shows have once again crowned a new cohort of champions, turning talented amateurs and professional chefs into household names overnight. As of late 2025, the baking tent, the sewing room, and the professional kitchen have all revealed their latest winners, sparking immediate curiosity about their post-show careers and future plans. The journey from a home kitchen to national celebrity is never simple, but the latest champions are already making headlines with their exciting new ventures and personal milestones.

The "Great British" title has become a powerful springboard, launching careers in publishing, television, and entrepreneurship. This comprehensive guide provides the most up-to-date information on the current winners from 2024 and 2023, alongside fresh updates on the most successful past champions, including a major life announcement from the most recent Bake Off winner and a surprising career move from a fan-favourite baker.

The Great British Bake Off (GBBO) Winners: 2024 & 2023 Champions

The iconic white tent remains the most potent career accelerator, and the latest winners are wasting no time in capitalising on their success. The most recent series, which aired in 2024, crowned its first Welsh winner, while the 2023 champion recently shared some major personal news.

Georgie Grasso: The 2024 Bake Off Champion

Biography & Profile:

  • Name: Georgie Grasso
  • Series Won: The Great British Bake Off, Series 15 (2024)
  • Occupation: Paediatric Nurse
  • Hometown: Carmarthen, Wales
  • Key Achievement: First ever Welsh winner of The Great British Bake Off
  • Judges: Paul Hollywood and Prue Leith
  • Co-Finalists: Dylan Bachelet and Christiaan de Vries

Where She Is Now:

As the first Welsh baker to lift the coveted glass cake stand, Georgie Grasso's life has been a whirlwind since the 2024 finale. The paediatric nurse from Carmarthen quickly won over the nation with her calm demeanour and impressive technical bakes, especially in the final Showstopper challenge.

While she continues her vital work as a nurse, Georgie has embraced her new celebrity status, appearing in numerous interviews and discussing the intense pressure of the tent. She is currently exploring opportunities that blend her passion for baking with her professional background, with many fans speculating about a potential cookbook or a baking column focused on family-friendly recipes, following in the footsteps of previous successful winners.

Matty Edgell: The 2023 Champion's New Chapter

Biography & Profile:

  • Name: Matty Edgell
  • Series Won: The Great British Bake Off, Series 14 (2023)
  • Occupation: Former PE Teacher, now Culinary Educator
  • Hometown: Peterborough, England
  • Key Achievement: Proposed to his girlfriend (now wife) after the show

Where He Is Now:

Matty Edgell, the PE teacher who charmed judges Paul Hollywood and Prue Leith with his rustic style, has made a significant life announcement in 2025. He and his wife are expecting their first child, sharing the "exciting" news with his followers.

Professionally, Matty has successfully transitioned from the classroom to the culinary world. He is now working as a culinary educator and baking influencer, sharing recipes and tips with a large online audience. This successful shift demonstrates the immediate career impact of winning the show, moving beyond just a hobby to a full-time profession.

Beyond the Tent: 2024 Winners from Other Great British Shows

The term "Great British Winners" extends far beyond cakes and pastries. Two other major BBC competitions crowned impressive champions in 2024, showcasing Britain's best in professional cooking and home sewing.

The Great British Menu (GBM) 2024: Kirk Haworth

The 'Champion of Champions': The 2024 series of Great British Menu saw chef Kirk Haworth crowned the 'Champion of Champions'.

What Makes Him Unique: Kirk, who represented the North West region, is a plant-based chef. His victory is a significant moment for plant-forward cuisine, highlighting its growing acceptance at the highest level of British cooking. He is the co-founder of Plates, a highly-regarded plant-based restaurant in London, and his recent win is expected to significantly boost the profile of vegan fine dining across the UK.

The Great British Sewing Bee (GBSB) 2024: Luke-Matthew Iveson

The Sewing Star: Luke-Matthew Iveson, known simply as Luke, was the winner of the tenth series of The Great British Sewing Bee in 2024.

Where He Is Now: A music graduate from the Royal Birmingham Conservatoire, Luke impressed judges Esme Young and Patrick Grant with his technical skill and creativity throughout the competition. Following his win, Luke has spoken about the positive influence of the show and is expected to pursue further opportunities in the world of fashion and sewing, potentially through pattern design or workshops, capitalising on his title as Britain's best amateur sewer.

The Most Successful Great British Alumni and Fresh Controversial Updates

The long-term success of a "Great British Winner" often depends on their ability to pivot their skills into a media career. Some alumni have become international brands, while others have taken more unexpected paths.

Nadiya Hussain: The Reigning Queen of GBBO

Nadiya Hussain, the 2015 winner, remains arguably the most successful champion of all time. Her career trajectory is the gold standard for all subsequent winners.

  • Current Projects: Nadiya is a prolific author of cookbooks (a key LSI keyword), children's books, and novels. She is a regular television presenter with her own BBC cooking shows, maintaining a massive media presence in 2025.
  • Topical Authority: Her continued success proves that the Bake Off title can lead to a long-lasting, multi-faceted media career far beyond the tent.

Giuseppe Dell'Anno: The Bestselling Author

The 2021 champion, Giuseppe Dell'Anno, has also found significant post-show success. The Italian engineer has published several popular cookbooks, leveraging his heritage and technical skill to become a bestselling author in the culinary space.

John Whaite: The OnlyFans Update

Series 3 (2012) winner John Whaite has had one of the most varied post-show careers, from a successful cookbook author to a finalist on Strictly Come Dancing.

The Latest News: In a highly-publicised move, John Whaite had joined the adult content platform OnlyFans to share "meatier" content, a move that sparked significant discussion among fans and media. However, the most recent update in 2025 is that John has announced his decision to quit the platform, stating he is ending his career as an OnlyFans creator. He is reportedly focusing on his baked goods store, Ruff Puff, and other culinary ventures, signaling a shift back to his baking roots after a period of exploration.

The Impact of the Great British Win

The "Great British Winners" are more than just reality TV stars; they are entrepreneurs and cultural figures. The success of champions like Peter Sawkins (2020), Candice Brown (2016), and Rahul Mandal (2018) in publishing, teaching, and business demonstrates the enduring power of these shows.

For the newest winners, Georgie Grasso, Luke-Matthew Iveson, and Kirk Haworth, the future is incredibly bright. Their 2024 victories have placed them on a national stage, and their subsequent career choices—whether returning to their previous professions with a new profile or diving headfirst into the media world—will continue to define the legacy of the Great British title for years to come.

great british winners
great british winners

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