The $125 Million Empire: 5 Shocking New Facts About Who Alex Cooper Is In 2025
Contents
The Definitive Biography and Profile of Alexandra Cooper
Alexandra Cooper, known professionally as Alex Cooper, has successfully transitioned from a college athlete with a viral podcast to a media powerhouse. Her story is a masterclass in monetizing authenticity and navigating the turbulent waters of digital content creation.- Full Name: Alexandra Cooper
- Date of Birth: August 21, 1994
- Age (as of 2025): 31 years old
- Place of Birth: Newtown, Pennsylvania, U.S.
- Education: Boston University (B.S. in Film and Television)
- Early Career: Worked in advertising in New York City after college, and was a Division I soccer player at Boston University.
- Breakthrough: Co-created and hosted the *Call Her Daddy* podcast with Sofia Franklyn in 2018.
- Current Role: Creator and solo host of *Call Her Daddy*, Founder of the Unwell media company.
- Partner/Husband: Matt Kaplan (engaged in 2023, married).
- Estimated Net Worth (2025): Estimated at $60 million, though her recent deals suggest this figure may be conservative.
The $125 Million Deal: Alex Cooper's Unprecedented Podcasting Empire
Alex Cooper’s financial success is the clearest indicator of her influence in the media landscape. Her career is defined by two monumental deals that showcase the value of her audience and brand.From Barstool to Spotify: The First Mega-Deal
The *Call Her Daddy* podcast, which started in 2018 under Barstool Sports, quickly became a cultural phenomenon, especially among young women (the "Daddy Gang"). The show's candid discussions about sex, dating, and relationships were controversial yet highly addictive. The initial partnership with co-host Sofia Franklyn ended in a public dispute—the "Daddy Gang Split"—which ultimately led Cooper to sign an exclusive deal with Spotify in 2021. This three-year agreement was valued at a staggering $60 million, making her one of the highest-paid podcasters in the world at the time.The SiriusXM Contract and the Unwell Expansion (2025 Update)
The biggest financial update in Alex Cooper's 2025 profile is the monumental contract following the expiration of her Spotify deal. Cooper has reportedly signed a new, even larger contract with SiriusXM, valued at $125 million, which includes an expansion of her brand into a new media company called Unwell. This move signals a significant shift. The *Call Her Daddy* podcast is no longer just a show; it's the anchor of a burgeoning media empire designed to support and produce content for other creators. This strategic pivot allows Cooper to move beyond her personal brand, demonstrating her savvy as an executive and producer. Being named #5 on Forbes’ 2025 Top Creators list is a direct result of this massive business expansion and her continued ability to draw massive listenership.Alex Cooper's Personal Life: Marriage, Matt Kaplan, and Family Plans
While her professional life is defined by nine-figure deals, Alex Cooper's personal life has also seen major milestones, which she has shared with the "Daddy Gang" in a more mature and introspective manner.The Mystery of 'Mr. Sexy Zoom Man' Revealed
For years, Cooper kept her relationship private, referring to her partner only as "Mr. Sexy Zoom Man" on the podcast. This created immense curiosity and speculation among her listeners. In 2023, she revealed his identity following their engagement: Matt Kaplan, a film and television producer known for founding Ace Entertainment. The engagement itself was a meticulously planned, romantic event, and the details she shared—including the design of her stunning cushion-cut engagement ring—dominated pop culture news. The relationship with Kaplan represents a new, stable phase in her life, a contrast to the chaotic dating stories she often discussed in the show's early years.2025 Family Planning and the Next Chapter
In a June 2025 episode of *Call Her Daddy*, Cooper opened up about the next major personal step: starting a family with Kaplan. This willingness to share such a private and significant life event with her audience is a testament to the deep, intimate connection she has cultivated. The discussion around family planning and the realities of marriage offer a new, relatable dimension to her content, allowing her to evolve with her audience, who are themselves moving into new life stages.The Evolution of *Call Her Daddy*: From Sex Advice to Celebrity Interviews
The longevity and continued success of Alex Cooper's podcast lie in its remarkable ability to adapt. The show has undergone a significant transformation in its content and tone.The Shift in Topical Authority
Initially, *Call Her Daddy* focused primarily on explicit, often humorous, sex and dating advice, establishing a unique, controversial niche. However, since Cooper went solo and signed with Spotify, the show has matured into a platform for deep, long-form celebrity interviews. The show now regularly hosts A-list guests, including Miley Cyrus, Hailey Bieber, John Legend, and Chelsea Handler. These interviews are often praised for their depth and vulnerability, with Cooper successfully drawing out personal and emotional stories from her guests. This shift has broadened the show’s appeal, attracting a more mainstream audience and cementing its status as a serious media outlet.Branding and Collaborations
Cooper’s business acumen extends beyond her primary show. She has secured lucrative brand partnerships, including a notable collaboration with the footwear company Crocs, which further diversified her revenue streams and cultural footprint. Her entire brand, including the new Unwell company, is built on the foundation of relatable, candid conversation, making her a powerful voice for her generation. The ability to seamlessly integrate her personal life (like her marriage to Matt Kaplan) with her professional content ensures a continuous stream of fresh, engaging, and highly-listened-to episodes.Detail Author:
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