The New Era: 5 Major Things Donatella Versace Is Doing Now In 2025
The fashion world is buzzing with the most significant shift in the Versace hierarchy since 1997, and it all revolves around Donatella Versace. As of late 2024 and throughout 2025, the iconic designer has transitioned from her long-held position as Chief Creative Officer (CCO) to a new, powerful role, marking the beginning of a fresh era for the legendary Italian house. This is what Donatella Versace is doing now, as of December 2025, from her final collections to her headline-grabbing public life.
The news is fresh and transformative: after nearly three decades at the creative helm, Donatella has passed the design baton to a new successor, cementing her own legacy while stepping into a role focused on the global image and cultural power of the Versace brand. Her current activities are a blend of high-profile ambassadorship, family legacy preservation, and continued influence over the global luxury landscape.
Donatella Versace: A Comprehensive Biographical Profile
Donatella Francesca Versace is an Italian fashion designer, businesswoman, and socialite who has become synonymous with the Versace brand's signature blend of glamour, sex appeal, and rock-and-roll edge.
- Full Name: Donatella Francesca Versace
- Born: May 2, 1955
- Birthplace: Reggio di Calabria, Italy
- Age (as of 2025): 70 years old
- Family: Sister of the late Gianni Versace (founder of Versace), and Santo Versace (Chairman of Gianni Versace SpA). She has one daughter, Allegra Versace Beck.
- Education: Attended the University of Florence.
- Career Start: Began her career at Versace in the late 1970s, working closely with her brother Gianni, initially as his muse and later overseeing the Versus diffusion line.
- Key Role (1997–2025): Chief Creative Officer (CCO) and Artistic Director of Versace following the death of her brother, Gianni.
- Current Role (Post-April 1, 2025): Chief Brand Ambassador for Versace.
- Major Milestone (2025): Stepped down as CCO, succeeded by Dario Vitale.
1. The Shocking Transition: New Role as Chief Brand Ambassador
The biggest news surrounding Donatella Versace in 2025 is her dramatic shift in professional responsibilities. In a move announced earlier in the year, she officially stepped down from her decades-long post as Chief Creative Officer (CCO) of Versace.
This transition took effect on April 1, 2025, as part of a strategic succession plan by brand owner Capri Holdings.
Her new, high-powered position is Chief Brand Ambassador.
In this new capacity, Donatella remains the spiritual and cultural heart of the brand. Her focus will be on preserving the indelible Versace DNA, driving global image, and maintaining the house's strong connection to celebrity culture and the arts. This strategic move allows the brand to introduce fresh creative vision while retaining the invaluable cultural authority that Donatella embodies.
The new Chief Creative Officer, Dario Vitale, previously the image director at Miu Miu, officially took over the creative reins, signaling a fresh chapter for the Italian luxury house.
2. Her Final, Rule-Breaking Collections as CCO
Before her official transition, Donatella delivered two major collections that served as her final creative statements, capturing the essence of the Versace legacy while pushing the boundaries of glamour. These collections are now viewed as pivotal moments in the brand's history.
The Spring/Summer 2025 Collection
The Spring/Summer 2025 collection, which debuted earlier in the year, was a vibrant and nostalgic affair.
- It focused on a re-imagined notion of "more rather than less," presenting a wardrobe that felt lighter, fresher, and freer in spirit.
- The designs played with a radiant world of playful design and nostalgic charm, a signature element of Donatella's vision.
The Autumn/Winter 2025 Finale
The Autumn/Winter 2025 show was her official farewell as CCO, a wildly exhilarating display that fused classic Italian glamour with an unexpected Western flair and dark, sensual silhouettes.
Donatella stated that with this collection, she was "not following any rules. Only the rules of the Versace DNA," underscoring her commitment to the brand's core identity of power and rebellion.
The accompanying Fall 2025 campaign, featuring a star-studded cast of 11 models, was officially her last set of ads in the CCO role, marking a definitive end to her design tenure.
3. Headlining the 2025 Met Gala and Public Appearances
Despite stepping back from the day-to-day design process, Donatella's visibility in the global spotlight has not diminished; in fact, her role as Chief Brand Ambassador seems to have amplified it.
The Met Gala Moment
One of her most talked-about public appearances in 2025 was at the annual Met Gala.
- She caused a stir with her choice of attire, a stunning Versace gown that was a fusion of metallic mesh and ethereal chiffon.
- The intricate detailing of the dress and her commanding presence on the carpet ensured she remained a central figure in the night's fashion conversation, reinforcing her status as a global icon.
A Year of Milestones
2025 was also a personal milestone year for the designer as she celebrated her 70th birthday.
In her public appearances and social media posts throughout the year, fans and media alike have commented on her "refreshed" look, with many praising her for a seemingly more "natural and demure" appearance in recent photos, a subtle shift that continues to generate trending news.
4. Preserving the Versace DNA and Legacy
Donatella's new role is less about the seasonal sketchpad and more about the historical narrative. Her focus is now the preservation and communication of the unique Versace DNA—the core principles of Roman mythology, Italian craftsmanship, and unapologetic glamour established by her brother Gianni.
As the Chief Brand Ambassador, she is the ultimate gatekeeper of the brand's heritage, ensuring that the new creative direction under Dario Vitale remains rooted in the house’s iconic codes, such as the Medusa head, the Baroque prints, and the safety pin dress aesthetic.
She is expected to play a crucial role in high-level strategic decisions, major brand collaborations, and representing the family's vision to the world, securing the legacy for future generations, including her daughter, Allegra Versace Beck, who inherited a significant stake in the company.
5. The Future of Versace Under New Creative Leadership
The final, and perhaps most important, thing Donatella is doing now is overseeing a smooth transition of power. Her continued presence as Brand Ambassador provides a necessary bridge between the past and the future of Versace.
By stepping back from the CCO role, she has created space for new energy and ideas to enter the house, a strategic move designed to keep the brand relevant and thriving in a rapidly evolving luxury market. Her influence will be felt in the brand's continued commitment to celebrity partnerships and cultural moments, ensuring Versace remains a dominant force on the red carpet and in pop culture. The transition signals a mature evolution for the brand, prioritizing long-term stability and growth over a single creative voice.
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