10 Must-See Changes: The Ultimate 2025 Guide To The NEW LEGO® Discovery Center Atlanta (Formerly LEGOLAND)
Planning a visit to the premier indoor LEGO playground in the Southeast? As of December 19, 2025, the attraction formerly known as LEGOLAND Discovery Center Atlanta has undergone a massive, $5 million renovation and is now officially the LEGO® Discovery Center Atlanta. This complete reimagining has transformed the experience, making it a must-visit destination for families in late 2025 and 2026. Forget everything you knew about the old center; this guide provides the freshest, most up-to-date information on new exhibits, ticket details, and insider tips to maximize your 2–3 hour adventure.
The new LEGO Discovery Center Atlanta at Phipps Plaza in the affluent Buckhead neighborhood is North America’s first location to receive this top-to-bottom refresh, introducing four brand-new activities and reinvigorating classic favorites. If you’re looking for a family-friendly destination that sparks creativity and offers hands-on fun with millions of LEGO bricks, this comprehensive guide is your essential pre-visit resource.
The Massive Renovation: What’s New and Different in 2025
The decision by Merlin Entertainments to invest heavily in the Atlanta location signals a new era for the attraction, moving beyond a simple play area to a fully immersive, guided "journey." The 35,000-square-foot space now focuses on encouraging guests to create their own adventures, assisted by a team of specialist staff known as Playmakers. The biggest draws are the entirely new, interactive zones that offer unique brick-building challenges.
The Thrill of New Attractions: Pirate Adventure and Space Missions
The renovation has introduced several key areas designed to engage builders of all ages. These new zones are the core of the LEGO Discovery Center Atlanta experience and are essential for hitting the recommended 2–3 hour visit time.
Pirate Adventure Island: An Indoor Playground Paradise
One of the most popular additions is the Pirate Adventure Island, a massive, multi-level indoor playground that is perfect for children who need to burn off energy. This isn't just a standard play structure; it's a fully themed environment featuring a giant Pirate Ship and an exciting Aquatic Obstacle Course. Kids can explore a hidden crystal cave, navigate obstacles, and discover hidden sea creatures, all while parents can relax nearby. The playground is interspersed with tables of LEGO bricks, allowing for quick building breaks between climbs.
Spaceship Build & Launch: An Exclusive Interstellar Experience
For aspiring astronauts and engineers, the Spaceship Build & Launch exhibit offers an exclusive, high-tech experience. Your mission is to design and build your own custom spaceship using specialized bricks. Once complete, you can scan your creation into the system, customizing it further, and then "launch" it virtually on a giant screen. This interactive attraction perfectly blends traditional brick building with modern digital technology, making it a unique feature only available at the new LEGO Discovery Center format.
The Heart of Atlanta: A Revitalized MINILAND
The signature MINILAND Atlanta has been completely refreshed and is a spectacular miniature replica of the city’s most loved Atlanta landmarks. Built from over 1.5 million LEGO bricks, this intricate model showcases iconic Georgia sites and is the creation of the center's dedicated Master Model Builder. A fun, new interactive element allows guests who create their own custom Minifigure to place it within the bustling MINILAND cityscape for all to see.
Essential Visitor Information: Tickets, Hours, and Location
To ensure a smooth and fun visit, planning ahead is crucial. The LEGO Discovery Center Atlanta is a highly popular attraction, and certain rules and tips will make your trip better.
Ticket Prices and How to Save Money
It is strongly recommended to pre-book your tickets online to guarantee entry and save money off the door price. Ticket pricing varies based on the package:
- Base Admission: Starts around $28.99. This includes access to all core build zones, the 4D Cinema, and the rides.
- Premium Packages: These can range up to $41.99 and often include extras like a virtual reality ride (such as the Great LEGO Race VR simulator) and digital photos.
- Discount Options: Look for discounted tickets through third-party vendors or consider a Merlin Annual Pass if you plan to visit other Merlin attractions (like SEA LIFE Atlanta Aquarium or other LEGOLAND locations).
Insider Tip: The center has a limited capacity and requires timed entry, so booking 24–48 hours in advance is essential, especially on weekends and during the Holiday Bricktacular event (which runs from December 4 – December 24, 2025).
Location, Parking, and Operating Hours
The center is conveniently located on the 3rd floor of Phipps Plaza Mall, a prime location in the Buckhead Atlanta area. The address is 3500 Peachtree Road NE, Atlanta, GA 30326.
- Parking: Excellent news for drivers—the mall offers free parking in its parking deck, providing convenient access to the center.
- Operating Hours: The LEGO Discovery Center is open seven days a week (Monday–Sunday). While specific daily hours can fluctuate based on the season, it is generally open from mid-morning to late afternoon. Always check the official website for the exact opening and closing times on your planned date of visit.
Maximizing Your Experience: Rides, Workshops, and Play Zones
Beyond the new attractions, the center retains and enhances its classic, beloved features, ensuring a well-rounded experience for the whole family.
Rides and Cinema
The center features two main rides: the classic Kingdom Quest laser ride, where you save a princess from skeletons, and the optional Great LEGO Race VR simulator, which provides an exhilarating, high-speed virtual reality experience. Don't miss the 4D Cinema, which shows short, rotating LEGO movies complete with sensory effects like wind, rain, and snow, adding a surprising tactile element to the viewing experience.
The Creative Workshop and Playmakers
One of the best ways to learn new building techniques is by participating in the Creative Workshops. These are led by the expert Playmakers, who are specialists in LEGO building and are on hand to inspire guests and guide them through structured building challenges. These workshops often focus on themes related to LEGO Education and are a great way for children to develop problem-solving skills and creativity.
Other Key Play Zones
The center is designed as an ultimate indoor LEGO playground with various themed zones, including a Duplo Park for the youngest visitors and a Build & Test area where you can construct and race your own LEGO vehicles. Every area is a chance to interact with the world's most famous toy, making the LEGO Discovery Center Atlanta a truly dynamic and engaging family-friendly destination.
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