5 Shocking New Updates About Machine Gun Kelly's 27 Club Coffee You Need To Know In 2025
Step inside the unapologetically authentic world of 27 Club Coffee, the pop-punk-inspired coffee lounge and kitchen founded by Cleveland native Colson Baker, better known as the global artist Machine Gun Kelly (MGK). Since its opening in 2020, the venue has transcended the typical cafe experience, merging high-quality coffee and craft cocktails with a distinct rock-and-roll aesthetic that keeps fans and foodies alike buzzing. As of late 2025, the brand is not just serving up its signature Pink Latte; it's undergoing a massive transformation with new eco-friendly products and ambitious expansion plans that are set to take the "27 Club" concept far beyond its Ohio roots.
Launched as a tribute to the legendary musicians who passed away at the age of 27, the concept has become a vibrant, living tribute to creativity, offering a haven for artists and the community. This article dives deep into the most current and fresh updates, revealing the 5 biggest developments—including new locations and product lines—that are redefining 27 Club Coffee in 2025 and beyond.
The Founder: A Complete Biography of Colson "Machine Gun Kelly" Baker
The vision for 27 Club Coffee is inextricably linked to its founder, Colson Baker, an artist whose career is defined by genre-blending and relentless authenticity.
- Full Name: Richard Colson Baker
- Known As: Machine Gun Kelly, or MGK (stylized in all lowercase)
- Date of Birth: April 22, 1990
- Place of Birth: Houston, Texas
- Hometown/Roots: Raised in various locations due to his missionary parents, but strongly identifies with Cleveland, Ohio, where he spent his formative years.
- Primary Occupations: Musician (Rapper, Singer-Songwriter), Actor, and Entrepreneur.
- Musical Career: Initially rose to fame as a rapper, later transitioned into the pop-punk genre with major success, notably with the album Tickets to My Downfall.
- Acting Career: Appeared in films such as Bird Box, The Dirt, and Big Time Adolescence.
- Entrepreneurial Ventures: Beyond 27 Club Coffee, Baker has been involved in various fashion and merchandise collaborations, cementing his status as a cultural icon.
The 5 Biggest Updates Redefining 27 Club Coffee in 2025
The Cleveland flagship store, located at 1215 W. 10th St., remains the heart of the operation, but the brand is currently in a major expansion and innovation phase. These are the most critical, up-to-the-minute developments that fans and investors should be tracking.
1. The Green Revolution: Launch of Plastic-Free K-Cups
In a major move toward sustainability and product accessibility, 27 Club Coffee officially launched its own line of K-Cup coffee pods in November 2025. What makes this launch truly newsworthy is the commitment to the environment: the pods are non-plastic and fully recyclable. This initiative allows fans outside of Cleveland to experience the brand's unique coffee blends, such as the medium-roast Voodoo Child Blend, the organic dark-roast Diablo Blend, and the light-roast Blonde Don Blend, directly at home. This product expansion significantly boosts the brand's national retail presence.
2. Massive National Expansion: Miami and Las Vegas
The biggest news for the brand in late 2025 is its commitment to national expansion, moving beyond the Ohio market. This strategic growth targets two major cultural hubs:
- Wynwood, Miami (2026): A new 27 Club Coffee location is slated to open in the vibrant Wynwood arts district of Miami in 2026. This move positions the brand in a high-traffic, trend-setting environment, appealing to a new demographic of coffee and music lovers in Florida.
- Las Vegas, Nevada: Reports from October 2025 indicate that MGK’s coffee shop is "touching down" in Las Vegas. While details on whether this is a permanent fixture or a high-profile pop-up are still emerging, the move confirms the brand's intent to establish a presence in the major entertainment capital of the world.
These expansions signal a confident leap from a beloved local spot to a recognized national lifestyle brand, capitalizing on MGK's global recognition.
3. The Signature Menu: More Than Just Coffee
While the name is 27 Club Coffee, the menu is a complex, genre-blending experience that mirrors MGK's artistry. The core offerings are continually updated, but several key items stand out, adding to the venue's topical authority in the specialty food and beverage space:
- The Pink Latte: Perhaps the most Instagrammable drink, the Pink Latte is a signature espresso drink that embodies the brand's pop-punk aesthetic. It’s a must-try for new visitors and a daily staple for regulars.
- The Hot Pink Smoothie: Another aesthetically pleasing drink, this beverage is a fan favorite, often highlighted for its vibrant color and unique flavor profile.
- Flats (Pizzas) and Vegan Vice: The kitchen offers a full menu of small bites and "flats" (their term for specialty pizzas). In November 2025, they participated in Cleveland Pizza Week, showcasing a range of pizzas. Furthermore, the commitment to inclusivity is clear with the "Vegan Vice" menu, an exclusive selection of vegan items offered every Friday.
- The Cocktail Program: The venue functions as a coffee lounge by day and a cocktail lounge by night, offering five signature cocktails alongside a selection of wine and craft beer, making it a complete night-and-day destination.
4. The Pop-Up Strategy: Testing the Waters in Nashville
Demonstrating a flexible and proactive marketing strategy, 27 Club Coffee utilized a high-profile pop-up event in November 2025 in Nashville. Pop-ups are an essential tool for modern brands, allowing them to test new markets, generate buzz, and engage with a broader fan base without committing to a full-scale permanent location. The Nashville event was a success, further solidifying the brand's ability to travel and maintain its unique atmosphere outside of Cleveland.
5. Community and Events: A Hub for the Alternative Scene
Far from being a static celebrity-owned business, 27 Club Coffee actively cultivates a community and hosts regular events. The venue's official channels, including its Eventbrite page, consistently promote upcoming activities, ensuring the space remains a dynamic cultural hub. This active engagement strategy, which includes hosting various gatherings and special menus, is key to maintaining its "unapologetically authentic" vibe and attracting a loyal following. The commitment to local events, like the aforementioned Pizza Week, keeps it rooted in the Cleveland community while its national profile grows.
Topical Authority: The 27 Club Coffee Entity Ecosystem
The brand's success is built on a rich network of interconnected entities, blending music culture, food, and modern trends. The topical authority of the brand is supported by these key entities:
- Owner/Creator Entities: Colson Baker, Machine Gun Kelly (MGK), Richard Colson Baker.
- Location Entities: Cleveland (Ohio), Wynwood (Miami), Las Vegas (Nevada), Nashville (Tennessee).
- Concept Entities: 27 Club (Reference), Pop-Punk, Coffee Lounge, Cocktail Lounge, Vegan Vice, Pop-Up Event.
- Product Entities: Pink Latte, Hot Pink Smoothie, Voodoo Child Blend, Diablo Blend, Blonde Don Blend, Flats (Pizzas), K-Cup Coffee Pods, Plastic-Free Pods, Brewed Coffee, Hot Cocoa.
- Related Cultural Entities: Music, Rock and Roll, Art, Community Hub, Sustainability, Cleveland Pizza Week.
This wide-ranging entity map illustrates how 27 Club Coffee has successfully bridged the gap between a celebrity passion project and a serious, multi-faceted hospitality business. By leveraging MGK's fame while focusing on quality products and strategic expansion, the brand is poised for significant growth in the coming years. Keep an eye on the Wynwood and Las Vegas developments, as they will be the next major milestones for this rock-and-roll cafe.
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