7 Shocking Enterprise Car Rental Updates For 2025/2026: The J.D. Power Win, Hogan Acquisition, And Double Points
The car rental landscape is shifting dramatically, and Enterprise Rent-A-Car is at the forefront of these changes heading into 2026. Recent announcements in late 2025 have solidified Enterprise's position as a market leader, not just in standard vehicle rentals but also in specialized commercial transportation.
To keep your travel and business plans on track, it is essential to understand the latest developments, from major corporate acquisitions to the return of highly anticipated loyalty promotions. This article breaks down the seven most crucial and recent updates, ensuring you have the most current information available as of December 2025.
The Latest Enterprise Mobility Corporate and Recognition Profile (December 2025)
Enterprise Rent-A-Car operates under the umbrella of Enterprise Mobility, a privately owned company that also manages the National Car Rental and Alamo brands. The company’s financial and operational performance in 2025 has been remarkably strong, setting the stage for aggressive expansion in 2026.
- Parent Company: Enterprise Mobility
- Sister Brands: National Car Rental, Alamo
- Fiscal Year 2025 Revenue: Reported record annual revenue exceeding $39 billion.
- J.D. Power Satisfaction (2025): Enterprise dethroned National to top the J.D. Power 2025 North American Car Rental Satisfaction Study. This prestigious recognition highlights their commitment to customer service excellence across their vast network of neighborhood and airport locations.
- Global Reach: Enterprise Mobility is recognized as the world's largest car rental operator, providing a wide range of mobility solutions including car rental, truck and van rental, and fleet management services.
The 7 Most Critical Enterprise Car Rental Updates You Need to Know
1. Massive Expansion into Heavy-Duty Trucks via the Hogan Acquisition
Perhaps the most significant corporate news of late 2025 is the expansion of Enterprise Mobility's portfolio. In December 2025, the company completed the acquisition of Hogan, a highly trusted provider of commercial transportation services.
This move is a game-changer, significantly expanding Enterprise's fleet beyond standard rental vehicles, cargo vans, and pickup trucks. The Hogan acquisition now integrates Class 7 and Class 8 heavy-duty trucks into their offerings, solidifying Enterprise’s position in the commercial transportation and logistics sector. This means businesses now have a single, massive resource for everything from a small eco-friendly vehicle rental to a full-scale heavy-duty fleet management solution.
2. The Return of the 'Plus Your Points' Double Rewards Promotion
For frequent renters, the most exciting news is the return of the annual "Plus Your Points" promotion. This popular rewards accelerator is designed to help members of the Enterprise Plus loyalty program earn free rental days faster than ever.
The promotion allows registered members to earn double points on qualifying rentals. The latest iteration of this promotion runs from late October 2025 through February 28, 2026, making it the perfect opportunity for holiday travel and early 2026 business trips to maximize rewards. Enterprise Plus members can redeem these points for free rental days at participating locations worldwide.
3. The Free Pick-up Service is Now a Key Marketing Focus
Enterprise has long been known for its unique Pick-up and Drop-off Service, a feature that distinguishes it from many competitors focused solely on airport locations. In 2025, Enterprise launched new marketing campaigns to highlight this service, emphasizing its convenience for local, neighborhood renters.
The service is completely free and is available at most non-airport branches during normal business hours. While it is subject to staff and branch availability, it remains a pillar of the Enterprise model, catering to customers whose own vehicle is in the shop (insurance replacement rentals) or who simply need a local rental.
4. Updated Young Renter Requirements and Fees (Under 25)
Renting a car under the age of 25 can be complex, but Enterprise has clear, though varied, policies. The standard minimum age to rent a vehicle with Enterprise across the U.S. is 21. Renters between 21 and 24 are typically subject to a Young Driver’s Fee, which can vary by location.
However, an important exception for younger drivers exists: customers between the ages of 18 and 24 are eligible to rent a vehicle when their personal vehicle is being repaired. This insurance replacement rental policy is crucial for younger drivers involved in accidents or needing maintenance, often bypassing the standard age restrictions.
5. Fleet Management Focus on 2025/2026 Vehicle Classes
For corporate clients and those interested in diverse options, the 2025 Fleet Preview Guide emphasizes variety and sustainability. Enterprise continues to offer a broad range of vehicle classes, including:
- Standard Sedans and SUVs
- Commercial-grade Cargo Vans and Pickup Trucks
- A growing selection of Eco-Friendly Vehicle Options (including hybrid and electric models)
This focus allows Enterprise Fleet Management to provide tailored solutions, helping businesses analyze the total cost of ownership (TCO) for their vehicle needs and supporting the trend towards more sustainable transportation.
6. Preferred Provider Status for Major Business Travel
Enterprise Rent-A-Car and National Car Rental (also part of Enterprise Mobility) are increasingly being selected as the preferred providers for corporate and business travel programs. This status means that business travelers often benefit from negotiated rates, streamlined reservation processes, and the ability to earn and redeem points through both the Enterprise Plus and Emerald Club loyalty programs.
This high-level corporate preference is a testament to the reliability, global footprint, and high satisfaction ratings (like the J.D. Power win) that Enterprise delivers.
7. Flexible Booking and Cancellation Policies
In response to the ever-changing nature of modern travel, Enterprise maintains a customer-friendly approach to reservations. They continue to offer a flexible booking model where customers can reserve their vehicle online and only pay when they pick it up. Furthermore, Enterprise offers a no cancellation fee policy, providing travelers with peace of mind and the ability to adjust their plans without financial penalty.
Maximizing Your Enterprise Rental Experience in 2026
To fully capitalize on Enterprise's current services and promotions, keep these key takeaways in mind. The company's strategic moves—from the Hogan acquisition strengthening its commercial offerings to the J.D. Power award validating its customer service—indicate a robust and customer-focused future.
Ensure you are registered for the Enterprise Plus program to take advantage of the Plus Your Points promotion running through February 2026. If you are a local renter, remember to call your non-airport branch to confirm the availability of the free Pick-up Service. By utilizing these updates, you can secure better deals, earn free days faster, and enjoy a seamless rental experience with the industry's top-rated provider. Understanding these nuances is the key to mastering your next car rental.
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