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The Seven Secrets Of The Ivy London In 2025: New Openings, Celebrity Hotspots, And The Updated Dress Code

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The Ivy London remains one of the world's most iconic and sought-after dining experiences, a legendary institution nestled in the heart of Theatreland that continues to evolve even after more than a century of service. As of December 19, 2025, the restaurant and its wider *The Ivy Collection* family are experiencing a dynamic period of expansion and refinement, ensuring its status as a premier destination for both Londoners and international visitors seeking a taste of classic British glamour and modern European cuisine. You might think you know The Ivy, but the landscape is always shifting; from new, highly-anticipated sister restaurants popping up across the city to subtle but important changes in the menu and atmosphere, staying current is key to securing that coveted reservation. The original *Covent Garden* venue, located at 1-5 West Street, continues to be the flagship, a virtual *who's who* of names in London, and a must-visit for anyone hoping for a truly star-studded meal.

The Ivy Collection: A Glimpse into the 2025 Expansion and Business Profile

The success of the original *The Ivy* restaurant has spawned the hugely popular *The Ivy Collection*, a group of brasseries, cafés, and grills that extend the brand’s inimitable service and vibrant surroundings across the UK and Ireland. While the original West Street location retains its legendary status, the Collection's aggressive expansion strategy means the brand is more accessible than ever, though recent reports indicate a slight fall in pre-tax profits for the collection in the 12 months leading up to early 2025.

1. New London Venues: The Battersea and Asia Expansion

The most significant news for 2025 involves the opening of several new locations, proving the brand's enduring appeal in the competitive London dining scene. * The Ivy Battersea: *The Ivy Collection* is set to open a brand-new venue in South London, specifically on Battersea's famous Northcote Road. This location, set at The Old Bank, will mark the brand's 44th venue, bringing the signature *Art Deco* style and sophisticated *Modern British Menu* to a vibrant new neighbourhood. * The Ivy Asia: Following the success of its St Paul's outpost, a second *The Ivy Asia* restaurant is opening in London. *The Ivy Asia* concept offers a distinctly different, pan-Asian dining experience with a focus on theatrical interiors and late-night ambiance, cementing the brand's versatility. * The Ivy in the Park (Canary Wharf): This venue, situated in Canada Square Park, continues to be a popular choice, offering a green space view that often hosts events, a perfect spot for those working in the financial district.

2. The Unwritten Rules: Dress Code and Atmosphere

For first-time visitors, the main question is always about the dress code. Despite its reputation for glamour and exclusivity, The Ivy's official dress code is consistently smart casual. * What to Wear: This means guests should avoid sportswear, trainers, or overly casual attire. For men, smart jeans or tailored trousers with a collared shirt are appropriate. For women, smart separates, dresses, or tailored trousers are recommended. *The Ivy Club*, the private members' area, also adheres to a similar smart casual code, permitting smart, tailored shorts in the summer. * The Vibe: The atmosphere, especially at the original *Covent Garden* location, is a blend of historic elegance and buzzing theatrical energy. Its location in *Theatreland* means pre- and post-theatre dining is a major draw, with the restaurant's famous stained-glass windows and *Art Deco* interiors creating a timeless, stylish backdrop.

3. Celebrity Spotting: Who’s Dining There Now?

The Ivy’s status as a celebrity magnet is not a relic of the past; it remains one of the most popular restaurants among high-profile figures in 2025. The discreet service and central, yet tucked-away, location make it ideal for stars seeking a high-quality meal away from the flashbulbs, though the entrance is still a prime spot for paparazzi. * Historical and Current Patrons: The restaurant has a long-standing history with the theatrical elite, dating back to names like Laurence Olivier. Today, it routinely draws in contemporary celebrities from the worlds of film, TV, and music. * A-List Entities: Recent years have seen figures such as Elton John, Kate Moss, and the Beckhams frequenting the venue. The restaurant is a virtual institution for anyone looking to catch a glimpse of a famous face, making it a key destination on any London celebrity-spotting tour.

4. The 2025 Menu Highlights and Signature Dishes

While the menu at *The Ivy* and *The Ivy Collection* restaurants maintains a foundation of classic British and European dishes, seasonal and limited-edition menus keep the offering fresh and exciting. * The Set Menu: For 2025, *The Ivy Collection* has unveiled a new set menu, described by some as a "love letter to British cooking," offering a curated experience at a more accessible price point. * Must-Try Classics: Several dishes are perennial favourites and are essential to the *Ivy* experience. These include The Ivy Shepherd's Pie, a rich and comforting classic, and the more contemporary The Ivy Truffle Burger. * Festive and Seasonal: The restaurant is known for its spectacular seasonal offerings, such as the special New Year's Eve Set Menu and promotions like an exclusively priced bottle of The Ivy Champagne to celebrate special occasions. Seasonal starters might include dishes like Severn & Wye Smoked Salmon or a *Salade Du Verger* with figs and truffle vinaigrette.

5. Securing a Reservation: The Booking Strategy

Getting a table at the original *The Ivy* in *Covent Garden* can be notoriously difficult, especially for prime dining slots. * Book in Advance: The restaurant accepts reservations, and booking well in advance (often weeks or months ahead) is essential, particularly for weekend and pre-theatre dining. * Private Dining: For lavish parties or intimate gatherings, *The Ivy Collection* offers a wide range of private dining spaces across its venues, which can be an excellent alternative for securing a booking for a larger group. * The Brasserie Alternative: If the flagship is fully booked, the numerous *Ivy Collection* brasseries—such as *The Ivy Market Grill* or *The Ivy Chelsea Garden*—offer a similar, high-quality dining experience with the same level of service and style, often with greater availability. The enduring allure of The Ivy is its ability to blend historical prestige with modern relevance. Whether you are seeking a brush with celebrity, a taste of classic *Modern British* cuisine, or simply a beautiful, *Art Deco* setting for a special occasion, The Ivy in 2025 continues to deliver an experience that is uniquely London.
The Seven Secrets of The Ivy London in 2025: New Openings, Celebrity Hotspots, and the Updated Dress Code
the ivy london
the ivy london

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